Our path to plastic freedom

Embrace Plastic-Free Beauty

Less plastic. More impact.

We create products that allow you to unleash your beauty without leaving our planet out. Our philosophy is easy: less plastic, more impact. When you choose our plastic-free alternatives, you are sending a statement for environmental protection and a future that shines.

Clear view even without plastic

If you buy plain b products, you can be sure that we have done everything we can to ensure plastic-free packaging. We have reduced all other products by up to 80% plastic. Our partner CleanHub goes one better and does everything we can to eliminate plastic from coastal regions.

Real beauty is free – join the plastic-free movement.