Cologne/Manila, July 11, 2023
The plastic waste crisis continues to escalate at an alarming rate. Every year, an estimated 8 million tons of plastic waste enter the oceans, choking and dying on more than 1 million marine animals and birds.
Germany is the largest exporter of plastic waste within the EU and is therefore directly involved in this crisis.
One place where the consequences are particularly visible is in the Philippines. The Philippines is particularly vulnerable to damage caused by plastic waste due to its numerous coasts and beaches as well as the diverse marine life. This is exactly where the idea for the countermeasure came about: The Dissolving Bottle.
The idea comes from the BBDO Guerrero based there, which has been dealing with the question of how to reduce plastic waste in the long term for years. Plastic straws and crockery, for example, have been a constant public issue for years. Shampoos and other care products in plastic bottles, on the other hand, are regularly forgotten even though they are used every day!
The Dissolving Bottle is an award-winning shampoo bar that has the well-known shape of a shampoo bottle, making it instantly recognizable as a shampoo by the consumer. Solid shampoos have been around for a long time, but they are often mistaken for soap. Due to its familiar shape, the Dissolving Bottle makes it easier for consumers to switch from liquid to solid shampoo. In addition, it contains only vegan ingredients and is only packed in cardboard, which means that it contains exactly 0.0% plastic.
David Guerrero, Creative Chairman at BBDO Guerrero : "We conceived the Dissolving Bottle to combat the growing problem of plastic pollution. We are honored to work with Luoro to bring this solution to Europe and we hope that this will be one of many firsts outside of the Philippines as we continue to work together to make our lifestyles sustainable and responsible for the good of the planet."
Louis Bahlmann, co-founder of Luoro : "As a company that promotes climate protection through safe and sustainable trade, we are immediately drawn to the Dissolving Bottle for its simplicity and its profound, positive impact on the environment. We know that through this partnership to further advance our goal of making sustainable living accessible to everyone. The Dissolving Bottle fits perfectly into our plain b range, which consists of sustainable beauty products without artificial ingredients "
The Dissolving Bottle has received over 60 international awards including Cannes Lions, D&AD, Spikes Asia, Clio, The One Show and others. It is produced locally in Germany, is available in 4 varieties and will be sold in retail and online in the future. Instead of exporting rubbish, we now import good ideas!
In addition, the sale of the Dissolving Bottle will also have another positive impact. For every dissolving bottle sold, the Berlin environmental protection organization CleanHub, which has declared war on plastic waste worldwide, collects another plastic bottle on behalf of Luoro & BBDO, which would otherwise pollute beaches, reefs and seas.
The Dissolving Bottle is registered as intellectual property in the EU (No. 015013392-0001 & No. 015013392-0002) and in the UK (015013392-0002).
LUORO GmbH is a German trading company and manufacturer of innovative, sustainable products in the areas of body care & beauty as well as household & cleaning. The company wants to establish more sustainable consumer behavior in society.
LUORO produces natural and sensual body care products for its own brand plain b. The Paperdent brand stands for environmentally friendly paper-based tooth cleaning. Sustainable and stylish household products are realized for WingGuard Home.
The company sells its products in retail outlets and online at www.WingGuard.de. In addition to our own brands, the online shop also offers products from other well-known and sustainable manufacturers.
LUORO is a leader for climate action and is both climate and plastic neutral.
About BBDO Guerrero:
BBDO Guerrero (www.bbdoguerrero.com) is a network office of BBDO Asia Pacific, part of BBDO Worldwide and a member of Omnicom Group Inc., a global advertising, marketing and communications company.
BBDO Guerrero is the only Philippine agency to make the Cresta Global Top 50 Agencies 2022 and is currently being recognized as Agency of the Year in the Philippines by Spikes Asia 2022 Festival of Creativity. BBDO Guerrero is the creative mind behind award-winning work like The Dissolving Bottle and Project Re-Dew: Scrapboards.